Medicom Group joins GlobalCom PR-Network

GlobalCom PR Network welcomes Medicom Group and expands expertise in the healthcare market

Healthcare specialist Medicom Group has signed up to the GlobalCom PR Network to drive its expansion into the international healthcare market. “GlobalCom is not a loose network of agencies. It is a formal business with partners paying for the marketing and administration of the global organisation,’ said Medicom Group chairman Martin Ellis.

“We are very pleased to welcome Medicom Group to GlobalCom PR Network,” said Ralf Hartmann, co-founder and Chairman of GCPR. “The healthcare industry is a growing market with a strong demand in specialized PR expertise which we can now provide in the UK as well as in other regions.” Claudia Wittwer, responsible for international business development and network development at GlobalCom PR-Network N.V., will continue to integrate more healthcare communication agencies in core markets into the network and build the network’s international and European healthcare practice with the support of the Medicom Group.

Both sides will profit by these activities: ‘Joining the network will benefit existing clients and aid new international business for the agency. It also puts us in a position to compete with public agency networks such as Omnicom and WPP for accounts,’ said Ellis. ‘Increasingly companies are doing deals with global agencies and independents cannot compete. The network gives us this opportunity,’ he added.

last modified June 20, 2008