In the theories of media effects the impact of advertising and PR is still a controversial topic. A current study by the University of Applied Sciences Mainz now repeated the analysis of this topic. The result shows: PR works especially, when it comes to communicating knowledge and if arguments have to be believable and convincing- [...]
last modified May 28, 2010
I’m amazed that people are still questioning whether social media is a fad or not. Social networks and online interactions have exploded over the past few years and are continuing to grow, without any hint of a plateau. Erik Qualman, author of Socialnomics, says it best in that “we don’t have a choice on whether we [...]
last modified May 27, 2010
Not only shrinking budgets but also the need to get images within a very tight timeframe are factors making microstock images a choice used by more and more companies and PR agencies. Microstock vendors offer licence free image (and video) material for a much lower budget than traditional photo agencies and the material can be [...]
last modified May 19, 2010
In one of my college courses, I learned the phrase “TMI” (Too Much Information) from one of my professors who did not want to hear details about student’s personal lives. I hope she stays away from Facebook and Twitter because these days, many people are over sharing information on their social media profiles. A recent [...]
last modified May 14, 2010
More and more magazines produce video interviews and case studies for their online versions.
Recently we met an editor and video team of Chip magazine with our client SugarSync. Laura Yecies, CEO of SugarSync, was asked to present the options the cloud service offers for end users and SMBs in a video interview.
With the flood of [...]
last modified May 11, 2010
Jani Virtanen of Marketwire came and visited the March office for a ‘Training Tea’ session—he gave us insight on how we can increase our client’s online visibility and SEO and elaborated on the in’s and out’s of Marketwire. What was useful about this presentation was Jani’s tips and recommendations on how we can best utilize [...]
last modified May 7, 2010
