28.October 2010
In our international PR series, providing insight into PR trends and local differences in PR practices from more than 20 countries*, today’s interview shows why you have to be very creative when choosing an even location, and why social media marketing does not necessarily support a company’s marketing goals in today’s interview with Russian PR [...]
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last modified October 28, 2010
27.October 2010
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last modified December 10, 2012
21.October 2010
Welcome to part 2 of the first interview in our weekly series on international PR trends and practices.
After our French colleague Sandra Labérenne reported on current projects and trends last Thursday, today she will share some information on local differences in French PR and common mistakes international clients make in France.
* The series is based on phone or face-to-face interviews and written [...]
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last modified October 21, 2010
14.October 2010
Welcome to the first part of our international PR series providing insight into PR trends and local differences in PR practices from more than 20 countries*. Learn why you have to think French in order to do successful PR in France, how to get time challenged journalists to take time for a product launch event [...]
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last modified October 21, 2010
13.October 2010
I read a recent article which recaps CNN’s research on how news articles are shared through social media, and it had some interesting stats on what motivates people, based on their location, to share content through Facebook, Twitter, YouTube, email, and IM. According to the article, “In Europe and North America, users had more altruistic [...]
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last modified December 10, 2012
07.October 2010
The continuing trend of content consumption shifting from paper to screen looks set to accelerate.
The Mendelsohn Affluent Survey, a survey of the top fifth of U.S. households with household income over $100K, found that the popularity of the iPad is expected to continue to grow, with 1.4m affluent consumers planning on purchasing a tablet, 1.7m planning to [...]
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last modified December 10, 2012
07.October 2010
Current PR trends and local differences in PR practices.
GlobalCom PR Network is starting an interview series featuring twenty of its more than 45 international partner agencies, discussing current PR trends and general local differences in PR practices from Tokyo to Stockholm, from Bangalore to Sofia and from Paris to Beijing.
Do you know…
-In which regions [...]
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last modified October 7, 2010
