In our international PR series*, today’s interview shows that PR in the Middle Kingdom is still an adventurous task, especially given that the role of media still differs from the one in other markets. Do you want to learn more about the No. 1 Internet nation worldwide? Just read what Kelvin Chen, Executive Associate at [...]
last modified November 25, 2010
Did you know that 2 million of the Bulgarian population of 7 million citizens are on Facebook?
No wonder social media is one of the hot topics in the local PR market and companies such as Heineken beer and Pampers picked an agency with a strong social media reputation for campaigns such as The World of [...]
last modified November 18, 2010
IT Memos (a great database for all tech PR pros) recently conducted an interesting survey that looked at to what extent the tech PR community is actually getting results with their social media efforts. Are intensive social media campaigns consistently productive or are there only occasional success stories? They wanted to know [...]
last modified December 10, 2012
Learn why Bulgarian media rarely asks questions in press conferences, why the latest Heineken beer and Pampers campaigns used Facebook as a main communication channel and why the high acceptance of new communication channels causes problems in the use of the local language in our international PR series featuring Bulgarian PR expert Gergany Vassileva this [...]
last modified November 11, 2010
GigaOM’s NewTeeVee site posted an open thread for discussion yesterday. The question they posed: Are Cord Cutters Hip, or Poor?
I first saw the post via Tweet, and my instant response was “Shouldn’t there be a third category here? Or even a fourth? Maybe they’re just smart. Or busy.”
last modified November 9, 2010
In partnership with GlobalCom PR Network SANYO launched a music competition inviting students from German and British music schools and universities.
Since it has been launched at this year ’s Musikmesse , the field recorder Sanyo Xacti ICR-XPS01M has received top assessments and test results. In addition to professional musicians using the recorder for field recording and spontaneous studio sessions, the recorder is also very popular with music students [...]
last modified November 8, 2010
Part 1 of the interview* with Russian PR expert Yulia Kiseleva covered current PR trends in Russia. Today Yulia will talk about general differences of Russian PR practices compared to other regions.
* The series is based on phone or face-to-face interviews and written input, therefore please excuse language mistakes which might reflect foreign language influences.
1. Are [...]
last modified November 5, 2010
A couple weeks ago, I attended a low key event in NYC and wrote about the benefits of smaller conferences. Well, just last week, I had quite the opposite experience as I attended Interop NY, one of the biggest tech trade shows around, to support several clients. And, while it was entirely exhausting and a [...]
last modified November 5, 2010
