PR in India is developing at a rapid pace, given the booming economy and a vibrant media landscape. Adapting to the Indian business culture and consumer behaviour is crucial, though, and there are new challenges every day resulting from the cultural differences within the country and its many languages.
last modified December 30, 2010
We’ve done a lot of great interviews for PR Nonsense—from Red Mango to Chatfé to Boloco. Now up: Ben Munoz, founder of BensFriends.org, a social enterprise dedicated to providing safe and supportive online patient communities for anyone affected by a rare disease.
last modified December 10, 2012
Our international PR series* will visit India today: in our latest interview with Xavier Prabhu, Founder and Chief Mentor of the Indian communication group Businesshubs, you will learn why PR is highly localized in India and why a lot of overseas companies fail here in their overall marketing and PR strategies. Additionally, you will read [...]
last modified December 23, 2010
Not that we really needed any further confirmation that this Internet thing is a real game changer, but hey – statistics are fun!
But actually, this particular stat is quite intriguing. According to some new research from Forrester, Americans now spend as much time online as they do watching TV – about 13 hours/week for each. [...]
last modified December 10, 2012
In part 1 of the interview* with PR specialist Wibke Sonderkamp we learned about current trends and changes in the German media landscape and PR practices. Part 2 of the interview takes a look at cultural differences and local PR specifics companies should keep in mind for their PR initiatives in Germany.
last modified December 16, 2010
Marketing departments across all sectors are gearing up for 2011. This means brainstorming new ideas, strategizing marketing and communications initiatives and allocating the right resources to meet budgets. However, many marketers are unsure where social media falls into this scheme. It’s not that they don’t want ‘to do’ social media, but they have no idea [...]
last modified December 10, 2012
Today our international PR series* is visiting Germany where PR consultant Wibke Sonderkamp is providing insight into current trends and developments in the German media landscape and PR practices before telling us about cultural gaps and clients who had to be re-animated with some excellent German beer after their first encounter with the shockingly [...]
last modified December 9, 2010
Last year, I wrote about the security risks that come along with shopping online on Cyber Monday, but that didn’t seem to stop people from adding items to their shopping cart in 2010.
Early estimates indicate overall sales gains of about 20% from last year– consumers also ended up doing a lot of online shopping [...]
last modified December 10, 2012
PR in China is still quite a young discipline and a major challenge at the same time, especially for foreign companies. One of their first lessons learned might be crisis communication, but at the same time the vibrant media scene offers lots of opportunities to present your company and products – given you have the [...]
last modified December 2, 2010
