Last week PR expert Alice Yong talked about the most important changes in the PR in Malaysia. Learn today in part 2 of the interview how important it is in a multi-racial country to be extra sensitive to the different local customs.
last modified July 28, 2011
There’s no doubt that email has become the core of business communication. In the PR industry, where we often get upwards of 200 emails a day, I couldn’t even imagine having to physically mail out press releases, sort incoming snail mail, or pick up the phone for every minute query. Email has no doubt made the lives [...]
last modified December 10, 2012
This week Alice Yong from Malaysia is talking about the latest trends and changes in PR in her region. Read in part 1 of the interview how traditional media is combined with social media and what PR for the Malaysia Fasion Week can look like.
last modified July 28, 2011
These days, nothing really surprises me when it comes to the use of social media. Many people leverage social networks, such as Twitter to find jobs and roommates, so why not use it to submit your college essay? I recently came across an article on Ragan’s PR Daily that explains how the University of Iowa [...]
last modified December 10, 2012
In the first part of the interview with PR expert Wilma Schippers we talked about the use of social media in Belgian PR. In the second part we will discuss the basic regional differences and special requirements on PR in Belgium.
last modified July 14, 2011
Soon after Google’s entrance into social media with Google+, Facebook has announced a new video chat feature that allows people to set up video chatting in just a couple clicks, and then video chat any friend through a Skype plug-in. Just 24 hours later, Facebook video chat is already being compared to Google’s video chat and [...]
last modified December 10, 2012
Read in today’s series of Global PR Perspectives how Social Media is being used in Belgium* and how being creative even helps to elicit editors out of their offices. We talked to Wilma Schippers, consultant of the agency PR-Consult in Brussels.
last modified July 14, 2011
There was an interesting piece earlier this week on NPR about Page One, a new documentary chronicling a year inside the New York Times and the changing face of investigative journalism.
Filmmaker Andrew Rossi spent most of 2009 shadowing journalists inside the Times, capturing their pursuit of quality journalism as they faced dwindling resources and the [...]
last modified December 10, 2012
Lukasz Wilczynski, PR Director of PLANET PR agency and Poland’s partner of the international GlobalCom PR Network, wrote a comment that has been published in the current issue of the German PR Report magazine. So, here we would like to share the English version of the article with you:
last modified July 1, 2011
