I read PR Daily’s piece by David Rockland entitled PR Measurement beyond the Barcelona Principles and it quite rightly stated that AVE will not be missed. AVE, for those new to PR, stands for advertising value equivalent and is the practice of placing a value on PR as the cost of purchasing the same in [...]
last modified December 10, 2012
It’s nearly time for IFA again and gadget fans enjoy the variety of product news. Receiving a test product caused a discussion around the topic eReaders versus books during our lunch break. We summarized the exchanged arguments for you:
last modified February 18, 2012
Has social media lost its kick? Apparently so, according to an eMarketer article indicating that among 16 to 24 year-olds in the US, social network usage growth has slowed to a crawl while the majority of users on sites like Twitter are primarily focused on disseminating content such as linking to videos and news stories [...]
last modified December 10, 2012
When you deal with a topic on a daily basis it is sometimes hard to estimate how informed a larger audience is about it. Is it (still) a topic for experts, is the general public interested at all, what do people think about it and do they feel well informed?
Dealing with the topic smart grid [...]
last modified August 18, 2011
Is social media the culprit behind the Arab Spring, U.K. riots, and Philadelphia’s “flash mob” attacks?
Officials want social media behind bars for inciting violence, saying people are using mobile devices to post to Twitter and Facebook–quickly organizing criminal activity.
last modified December 10, 2012
The latest comment for the German PR magazin PR Report was provided by Maja Rečnik from GlobalCom’s Slovenian partner SPEM Communication Group. The article was published in the August issue of the magazin (see image). Here’s the English version of her comment:
Slovenia is in the cramp. The mistrust in the government has never been so [...]
last modified August 11, 2011
AirBnB has been one of my favorite new sites for more than a year now. It’s an online service that matches people with short-term vacation rentals that are typically people’s private homes or guest rooms. There’s obviously a huge leap-of-faith that folks on both sides of this service take. And for the vast majority of [...]
last modified December 10, 2012
Our first international PR Series has come to an end. Within our series “Global PR Perspectives”, we ‘visited’ one of our 50 GlobalCom PR Network partner agencies each thursday to ask our colleagues all over the world about current trends and changes but also about regional differences in their PR practices in general.
last modified August 4, 2011
If you had to guess the world’s 50 greenest brands, which would you pick?
I’d probably put GE and Starbucks in the top five or 10. GE’s ecomagination initiative has been around for years, and Starbucks’ environmental stewardship is a core pillar of its public image. After doing a quick poll of agency co-workers, there was [...]
last modified December 10, 2012
