30.August 2011
Barcelona, Lisbon and next year Paris – Does Measurement Travel?
I read PR Daily’s piece by David Rockland entitled PR Measurement beyond the Barcelona Principles and it quite rightly stated that AVE will not be missed. AVE, for those new to PR, stands for advertising value equivalent and is the practice of placing a value on PR as the cost of purchasing the same in [...]
last modified December 10, 2012
