Which industry is booming in Japan at the moment and which companies are currently investing into PR? For our new series on market trends around the world this week the GCPR-Blog team talked to Mervin Chin, Account Coordinator of Kyodo Public Relations, Globalcom’s partner agency in Japan. *
last modified November 10, 2011
There’s no shortage of evidence to prove that cloud computing is on an upward spiral: Apple’s recent launch of its iCloud could very well turn out to be yet another industry-changing iProduct; EMC CEO Joe Tucci has attributed the company’s recent 28% third-quarter net income growth to strong worldwide demand for its cloud computing and [...]
last modified December 10, 2012
Last week we started our new PR Series asking our partners around the world which industry is booming in their region at the moment and which companies are currently investing into PR. This week the GCPR-Blog team talked to Stephen P. D’Alessandro, Managing Director of CREDAL Business Consulting, partner of the international GlobalCom PR Network.*
last modified November 10, 2011
A recent Dr. Pepper ad campaign has caused quite a stir among female customers. The commercial advertises Dr. Pepper’s new diet soda, but aims to squash the mentality that diet soda is only for women. The commercial’s attempt at humor instructs females to go back to watching their romantic comedies and drinking “lady drinks” while [...]
last modified December 10, 2012
Besides quality in our “craftsmanship”, successful PR work is based on the market knowledge of the consultants and agencies, who should always keep eyes and ears on the pulse of the market. Reason enough to ask our partners around the world which industry is booming in their region at the moment and which companies are [...]
last modified October 17, 2011
The digital world often feels like it’s spiraling out of control with new content being generated every second and new platforms for disseminating that content cropping up left and right. We all know the world moves fast, but have you ever wondered just how much happens online in one minute? This infographic summarizes some amazing [...]
last modified December 10, 2012
The latest comment for the German PR magazine PR Report was provided by Ana Laura Espósito from Espósito Marketing, GlobalCom PR-Network partner in Argentina. The article was published in the October issue of the magazine (see image). Here’s the English version of Ana Laura’s comment:
In Argentina, 2011 is a year with elections and political-economic definitions. [...]
last modified October 6, 2011
In today’s “content-age,” the creation of data is as simple as hitting “submit” on a blog entry or uploading a video to YouTube – anyone can do it, and practically everyone is doing it, causing content growth to increase at astonishing rates. In fact, just last year, there was enough digital data created to fill [...]
last modified December 10, 2012
