18.October 2011
Dr. Pepper’s PR Disaster
A recent Dr. Pepper ad campaign has caused quite a stir among female customers. The commercial advertises Dr. Pepper’s new diet soda, but aims to squash the mentality that diet soda is only for women. The commercial’s attempt at humor instructs females to go back to watching their romantic comedies and drinking “lady drinks” while [...]
last modified December 10, 2012
