It’s been nearly two months since Steve Jobs died. While many of the stories that emerged following his death were memorable and enlightening, there’s one simple story that really stuck with me. It was posted on Vic Gundotra’s public feed on Google + before Steve’s death, but I only saw it after. The post, called [...]
last modified December 10, 2012
Read in today’s series of GlobalCom’s maket barometer why entrepreneurs in Thailand should invest in solar energy. We talked to Brian Griffin of GlobalCom partner VERO Public Relations about recent trends in his market.*
last modified December 1, 2011
While thousands of Americans will stand in lines for hours to save on a new TV at Best Buy or a new dryer at Sears next week on Black Friday, I can’t say I’ll be amongst them. I value my sleep too much and I’ll be in the same boat as millions of other Americans [...]
last modified December 10, 2012
This week, the GCPR-Blog team talked to Luciana Bugni, Associated Director of Espósito Marketing in Buenos Aires, partner of the international GlobalCom PR Network.*
last modified November 17, 2011
Meet the face of new marketing, equipped with a mustache.
Through November, the legendary Mr. Clean mascot for Mr. Clean cleaning products will be growing a ’stache in proportion to the amount of new likes he gets on his Facebook fan page. Obviously, Mr. Clean doesn’t actually exist, and neither will his mustache, so the folks [...]
last modified December 10, 2012
This week the GCPR-Blog team talked to Alice Yong, Director of WYSE Communications Sdn Bhd, a Kuala Lumpur-based PR consultancy and partner of the international GlobalCom PR Network.*
last modified November 10, 2011
One of the primary struggles in the PR industry is measuring results and companies’ return on investment (ROI). Core goals in PR, including raising awareness and maximizing exposure, produce more intangible results than other disciplines. So, oftentimes, it’s hard to make a direct link to a client’s sales or increasing revenue. The same goes for [...]
last modified December 10, 2012
In this week’s issue of the market barometer series the GCPR-Blog team talked to Ralf Hartmann, Co-Founder of the international GlobalCom PR Network and Managing Director of the German GlobalCom PR-Network GmbH.*
last modified November 10, 2011
Not so much a typo in that headline, more a question about the potential role for PR agencies in the battle to make sense of the ever swelling limitless vat of data that now exists in various digital forms.
GigaOm’s Matthew Ingram asked last week – ‘Can watching Twitter trends help to predict the future?‘. His [...]
last modified November 7, 2011
