Monatsarchiv February, 2012

28.February 2012

The Intersection of Social Media and TV

If you find yourself tweeting during your favorite TV program, you’re not alone. Social media has brought with it a revolution in the way we watch TV and provides a new feedback vehicle to those behind the scenes of our favorite shows. This type of social-viewing is something that’s happening more and more as people [...]

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last modified December 10, 2012

23.February 2012

GlobalCom’s market barometer: Bulgaria

For our interview series, the GCPR-Blog team talked to Gergana Vassileva from GlobalCom’s Bulgarian partner United Partners about the latest trends in the Bulgarian market.*

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last modified February 23, 2012

21.February 2012

The New Entertainment Industry Cometh?

GigaOm broke the news on Friday that Amazon is seeking executives to help make its original programming plans a reality. Since last year, Amazon Studios has been awarding script writers and independent filmmakers for contributing content, and now it seems the online mega-retailer is gearing up to move to the distribution phase and compete with [...]

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last modified December 10, 2012

17.February 2012

GlobalCom’s market barometer: Spain

This week we talked to Josep M. Iglesias Managing Partner of the Barcelona-based agency IT COMUNICACION – GlobalCom PR Network Partner Spain about the latest market trends in his country.*

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last modified February 17, 2012

14.February 2012

Online Newsrooms – Maximizing Media Opportunities

In PR, some of the most strategic campaigns are launched around news or product announcements. But, these involve a lot more than just issuing a press release. It often takes months of preparation to establish relationships with members of the media community and get them interested in your client’s business and solutions. This ensures that [...]

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last modified December 10, 2012

09.February 2012

More than yummy curries at the annual GlobalCom PR Network Meeting

Members of the GlobalCom PR Network from around the world are meeting in Bangalore, India this week to exchange PR experiences and learn about different markets and potentials.
On the first day the participants gained valuable insights into the home markets of several new member agencies such as the different markets in South America covered by [...]

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last modified February 10, 2012

07.February 2012

When is the Best Time to Tweet?

In an infographic, Dan Zarrella recently showed that “contra-competitive timing”, or publishing new content when there is less noise to compete with, can help your messages gain greater visibility. On Twitter, for instance, he found that tweets published on the weekends and during the afternoons had higher click-through rates than those that went live during the [...]

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last modified December 10, 2012

02.February 2012

GlobalCom’s market barometer: United Arab Emirates

For our interview series, the GCPR-Blog team talked to Mohammed El Batta, Managing Director at Fekra Communications – FZ LLC, a partner of GlobalCom PR-Network in Dubai about the latest market-trends in the United Arab Emirates (UAE).*

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last modified February 17, 2012