Today’s the day: the wedding of the decade – at least !
Of course an event like this couldn’t be ignored by marketing and advertising creatives who took the opportunity and put a smile on our faces with spots like this one:
What was your favourite?
The demand for professional PR support by local PR experts in the Czech Republic is growing as Eastern Europe becomes an increasingly attractive market for international companies. Learn morte about current communication trends in today’s interview with PR expert Martin Frydl.
Twitter – the microblog that allows you to tweet a thought in 140 characters, just as quickly as it enters your head. According to this recent article on Mashable, with over a billion tweets a week, everybody’s doing it – from politicians to celebrities, athletes to journalists and that guy sitting next to you on the subway.
Are you satisfied with your Twitter experience? Could it be better? As with anything, there is always room for improvement, and this article on Mashable provides some helpful Twips: more… Sweeten Up your Tweetin’
In part 1 of the interview our PR expert Vita Savicka talked about current trends and influences on PR practices in Latvia. Part 2 deals with general regional differences and special requirements for PR in the Baltic state.
Personally, I am all for Twitter. I think it is a great way to get a stream of information that is both as manageable as you want it to be, and also personally relevant to whatever different parts of your life interest you. Feeds I follow include friends, Olympic downhillers, comedians, tech gurus, filmmakers and journalists. I routinely get my news through Twitter by seeing interesting things that people I trust are talking about.
And it is precisely this combined mix of entertainment, education and breaking news and updates that I think makes Twitter so valuable: you can get it all in one place. more… Do We Need Another #Twitter?
In our interview PR expert Vita Savicka explains how the financial crisis influenced PR practices in Latvia, she talks about the evolution of the local media landscape and general local differences in PR practices. more… Global PR Perspectives – In Latvia it is essential to keep in mind the local situation and perceptions (part 1)
There are so many social media tools out there, it’s hard to know what is what, and what is for what. For me Tumblr is one of those tools. I’ve heard it in passing a lot, but never really used it myself. That’s why Brenna Ehrlich’s article in Mashable, The Pros and Cons Of Tumblr For Small Business, caught my eye. more… The Pros & Cons of Social Media Tools: Tumblr
In part 1 of out Finland interview Jukka Laikari explained why Finnish editors are practically rooted at their desks these days and how creative PR agencies can work with and profit from this situation and other current trends. Today we learn more about the Finnish media landscape and some general practices companies should adopt for successful PR in Finland. more… Global PR Perspective – Efficient ultilization of online channels to reach Finnish media and readers (part 2)
The future of PR is an often debated topic. Most debated is whether there’s a future at all, how all agencies are doomed to ultimate failure, how PR pros just aren’t able to adapt to the changing landscape, etcetera etcetera.
Usually these posts or pieces are written by someone with a vested interest of course, whether trying to sell the next big stunning insight via a marketing book or blog post, or alternatively sitting on the opposite side of the fence to the one that is doomed. more… Future of PR
