While thousands of Americans will stand in lines for hours to save on a new TV at Best Buy or a new dryer at Sears next week on Black Friday, I can’t say I’ll be amongst them. I value my sleep too much and I’ll be in the same boat as millions of other Americans that will do their holiday shopping online. more… Give Thanks for eCommerce This Holiday Season
This week, the GCPR-Blog team talked to Luciana Bugni, Associated Director of Espósito Marketing in Buenos Aires, partner of the international GlobalCom PR Network.*
Meet the face of new marketing, equipped with a mustache.
Through November, the legendary Mr. Clean mascot for Mr. Clean cleaning products will be growing a ’stache in proportion to the amount of new likes he gets on his Facebook fan page. Obviously, Mr. Clean doesn’t actually exist, and neither will his mustache, so the folks at Proctor & Gamble who manage the brand will be the ones updating the page with a new avatar every time a new threshold is reached on the mysteriously titled “Mustache-o-Meter,” also located on the Facebook fan page. more… Mr. Clean’s Mustache Mania
This week the GCPR-Blog team talked to Alice Yong, Director of WYSE Communications Sdn Bhd, a Kuala Lumpur-based PR consultancy and partner of the international GlobalCom PR Network.*
One of the primary struggles in the PR industry is measuring results and companies’ return on investment (ROI). Core goals in PR, including raising awareness and maximizing exposure, produce more intangible results than other disciplines. So, oftentimes, it’s hard to make a direct link to a client’s sales or increasing revenue. The same goes for social media – how can you measure the impact of a tweet or maintaining an updated Facebook profile? more… Social Media ROI – Measuring the Intangible
In this week’s issue of the market barometer series the GCPR-Blog team talked to Ralf Hartmann, Co-Founder of the international GlobalCom PR Network and Managing Director of the German GlobalCom PR-Network GmbH.*
Not so much a typo in that headline, more a question about the potential role for PR agencies in the battle to make sense of the ever swelling limitless vat of data that now exists in various digital forms.
GigaOm’s Matthew Ingram asked last week – ‘Can watching Twitter trends help to predict the future?‘. His piece talked about Twitter trending topics’ (which much like Google Trends, is a bit of an underwhelming experience) failure to predict certain recent social movements – like Occupy Wall Street for example. more… PR-edicting the Future?
Which industry is booming in Japan at the moment and which companies are currently investing into PR? For our new series on market trends around the world this week the GCPR-Blog team talked to Mervin Chin, Account Coordinator of Kyodo Public Relations, Globalcom’s partner agency in Japan. 
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There’s no shortage of evidence to prove that cloud computing is on an upward spiral: Apple’s recent launch of its iCloud could very well turn out to be yet another industry-changing iProduct; EMC CEO Joe Tucci has attributed the company’s recent 28% third-quarter net income growth to strong worldwide demand for its cloud computing and data storage products and services; and despite security concerns, NSA Director and U.S. Cyber Command Commander Gen. Keith Alexander said Thursday this week that cloud computing will in fact make the intelligence community more secure and efficient. more… IaaS Providers – Hold your Fluff
