Last week we started our new PR Series asking our partners around the world which industry is booming in their region at the moment and which companies are currently investing into PR. This week the GCPR-Blog team talked to Stephen P. D’Alessandro, Managing Director of CREDAL Business Consulting, partner of the international GlobalCom PR Network.*
A recent Dr. Pepper ad campaign has caused quite a stir among female customers. The commercial advertises Dr. Pepper’s new diet soda, but aims to squash the mentality that diet soda is only for women. The commercial’s attempt at humor instructs females to go back to watching their romantic comedies and drinking “lady drinks” while men tend to their action movies and Dr. Pepper sodas. Yikes, Dr. Pepper. more… Dr. Pepper’s PR Disaster
Besides quality in our “craftsmanship”, successful PR work is based on the market knowledge of the consultants and agencies, who should always keep eyes and ears on the pulse of the market. Reason enough to ask our partners around the world which industry is booming in their region at the moment and which companies are currently investing into PR.
The GCPR-Blog team talked to John Kim, CEO of Grape PR in Korea and Korean partner of the international GlobalCom PR Network more… GlobalCom’s market barometer
The digital world often feels like it’s spiraling out of control with new content being generated every second and new platforms for disseminating that content cropping up left and right. We all know the world moves fast, but have you ever wondered just how much happens online in one minute? This infographic summarizes some amazing facts and figures, which you might as well double, since that will probably be more accurate by the time you’ve finished reading this!
The latest comment for the German PR magazine PR Report was provided by Ana Laura Espósito from Espósito Marketing, GlobalCom PR-Network partner in Argentina. The article was published in the October issue of the magazine (see image). Here’s the English version of Ana Laura’s comment:
In Argentina, 2011 is a year with elections and political-economic definitions. It was voted mayor, congressmen and senators. Finally and most importantly, in October 23th will be elected President of the Nation.
Prior to this, the change in electoral law: from now on all politicians must undergo primary elections, open and mandatory in order to present their candidates for president. But there is one thing: those who fail to at least 400,000 votes in these elections, would not likely be submitted in October. more… The #hashtag of the Miracle
In today’s “content-age,” the creation of data is as simple as hitting “submit” on a blog entry or uploading a video to YouTube – anyone can do it, and practically everyone is doing it, causing content growth to increase at astonishing rates. In fact, just last year, there was enough digital data created to fill a stack of DVDs that would stretch all the way to the moon and back! In light of this, companies are realizing the importance of creating increasingly strong and engaging content that will rise above the waffle and hopefully have some kind of tangible impact. But what kind of content are companies finding most impactful? more… Case Studies – Premium Content in Today’s Content Age
A bit too late as the holiday season is mostly over in Germany I found an interesting article on some helpful little program making travel a lot easier to organize by NY Times’ technology columnist, David Pogue on Pogue’s Posts.
Is Tech Investment the Answer to Euro Economic Woe? …According to a study sponsored by AT&T and featured in the FT today, it most certainly is.
The study suggests that if Europe was to follow the US model of investment in technology and telecommunications, it would dramatically improve productivity with the potential to increase collective GDP by an extra 5 per cent above forecasts by 2020.
Apparently, from a position of near parity in 1991, Europe’s investment in ICT has dropped to around two-thirds of the level in the US and is reflected in the fact that the US’s productivity growth has averaged double that of Europe’s since 2000. more… Is Tech Investment the Answer to Euro Economic Woe?
I must admit, I’m a Facebook-Junkie too and I use it almost daily.
Today the social network has about 711 million users worldwide, 20.2 million in Germany alone. Facebook was founded in 2004 although became really popular in Europe in 2008 after it was offered in German, French and Spanish, too.
At Facebook you can not only share information and photos with your contacts, you can also express your interests in special topics by “liking” fan pages or by joining groups. The group currently most popular is CocaCola with 31,6 million fans, closely followed by Disney and MTV.
The GlobalCom Munich team welcomes its latest member Chiharu Fukada – the daughter of our colleague Sohei (taking this picture) and his lovely wife Yuki.
We think if all Japanese “products” “made in Germany” are this cute, this will be the future market to watch out for 
The GlobalCom Team
