When I first joined Twitter, I wondered what to tweet. What could I possibly say that was “tweet-worthy?” If memory serves, I think my first tweet was literally, “TWEET!” Needless to say, it didn’t produce many re-tweets or spur any discussions. I was just testing out the chops!
Turns out many people are reluctant to join Twitter because the feel they have nothing to say. I just read an interesting article in the New York Times that looks at Twitter benefits from a different angle. Essentially, it’s not about what you’re saying (you could be saying nothing at all!), it’s about what dialogues you’re tapping into.
The who is who in clean tech business as well as celebrities from culture, media, economy and politics could be spotted on the green carpet of the German Clean Tech Media Award gala last Thursday in Berlin.
Sustainability made in Germany – that’s what Clean Tech Media Award (CTMA) is all about. Together, Pioneers of climate protection and VIPs with concern for our environment lobby for an improved ecological awareness. GlobalCom PR-Network GmbH is one of the partners and sponsors of the Award.
The CMTA honours exceptional green projects and green technology in the categories “Technology”, “Sustainability”, “Culture & Media” and “New Research Talent”.
Check out the video to view the comments of award winners and sponsors of the Clean Tech Media Award 2009 including Ralf Harmann, founder of GlobalCom PR-Network GmbH and the CleanEnergy Project.
With Escapade PR, GlobalCom gains new driver for consumer business
With the plethora of communications channels now available to reach consumers, it can be confusing to know where and how to apportion your public relations budget.
Do you opt for a social media route putting all your effort into bloggers, social media sites and on-line engagement? Or should you rely on traditional print media to get your message across? Or maybe regional radio both on and off-line is where you should be?
In reality there isn’t a one-stop solution for any brand, service or product.
If you have a mass market product targeting gatekeepers in a demographic or location that doesn’t have internet access at home then it is probably true to say that an on-line campaign would be wasted. A better engagement route might be broadcast and women’s lifestyle magazines.
Conversely, if you have a service that is targeting students, it is probably not an efficient use of time and effort to target traditional print media but to look at experiential and on-line instead.
The key to a successful campaign is to really understand your target audience, their media consumption and their buying behaviour.
Escapade is an affiliate company of the CCGroup, and focuses on Consumer lifestyle. “Our broad lifestyle expertise spans food & drink, electronics, home, consumer technology, fmcg, leisure and personal care – so we have plenty to offer our clients’ brand”, explains Lynne Goddard, Head of Escapade. “The agency has just joined GlobalCom and will become a main driver for the network’s increasingly dynamic consumer lifestyle business.”
“Escapade will be an excellent partner for international PR campaigns in the consumer lifestyle segment, and they know their media channels well,” says Ralf Hartmann, Chairman and Founder of GlobalCom.
Check out www.escapadepr.com for more information.
Go Up Group: New tourism & lifestyle partner agency from Italy
Imagine it’s winter time, you look out of the window, the sky is grey and it’s pouring with rain – then you are calling someone to talk about a proposal for a client, and that special someone tells you: “No problem, you can talk to my colleague right now, or speak to me again next week – I am on a business trip to the Seychelles.” Hearing this answer a couple of months ago from Gloria Peccini, COO at Italy-based Go Up Group, I felt a bit… well, envious, to be honest – but at the same time I also became aware of what is still missing in our network. more… Inspiration to our dreams
“90 percent of all internal problems in a company or organization or between a company/organization and its surroundings are due to inadequate or bad communication based on wishful thinking rather than facts” – true, and who should know that better than us, having worked with a great variety of institutional clients and companies from different countries and industries? “Having the world’s best product, the best human resources policies or other excellent attributes is useless unless the appropriate constituencies know about it” – true as well, and it also goes for our network and our member agencies!
Jøp, Ove & Myrthu, communication consultancy from Denmark, have built their business activities on these experiences: “We are not known for delivering what we think the client might wish for”, says Jess (to be pronounced as “yes”) Myrthu, Senior Partner at Jøp, Ove & Myrthu. “Rather, we are known to deliver what works.” In combination with the agency’s expertise in B2B and B2C markets, that very much convinced us at GlobalCom – and now our network has a new partner in Denmark! more… Jess: “We can”!
We have a new opportunity for partners in the GlobalCom network with an interest in the renewable energy industry. This is an opportunity to help disadvantaged people, protect the environment and grow your public relations business.
GlobalCom’s new partner in Asia-Pacific, Vero Public Relations, has developed a relationship with two organizations that are working to bring clean energy to people in Asia who are living without electric power. Green Grid Asia Ltd, a clean energy firm, and 100 Friends, a non-profit organization operating in Asia for more than 20 years, are prepared to install and manage solar power systems for schools and orphanages that currently operate off the electric grid. 100 Friends is a 5013c organization. more… Want to Get Your PR Agency Involved in the Renewable Energy Industry? Check Out This Opportunity!
Public Link, Salud y Comunicación, Tourism PR agencies in different markets – GlobalCom has gained so many new European partners during the last couple of months. With March PR and HealthStar PR we are also very happy in the US. Just the Asian tigers were still a rare species within our “zoo”…
Travel & Tourism has always been one of the main target industries for our global network, but definitely GlobalCom was still in need for a significant driving force for business development in this field. A couple of months ago, GlobalCom has won Kleber PR Network as new partner for Tourism PR in Germany – now they bring in their own international network Tourism Trademark (TTM), and four new agencies specializing in tourism PR join GlobalCom.
GlobalCom has been growing steadily over the last couple of months – if you just read the posts on this blog you will see that we could win excellent new partner agencies for our network. But there was still one important gap to fill – and this gap was right in the center of Europe! Ongoing negotiations turned out to be successful, though: PR Consult is our new partner in Brussels (Belgium).
Winning this new partner was almost like getting married: We had the first flirts over the phone some months ago, and after a while Jacques Lechat, Managing Partner at PR Consult, decided to “meet the family” in Milano. That obviously went well, and after a final visit of GlobalCom Directors Ralf Hartmann and Robert Nyström in Brussels things were set.. more… New partner in the heart of Europe
GlobalCom’s Healthcare Competence Team (GlobalCom Health) has been growing continuously since its kick-off meeting last summer in London. “We have been carefully selecting new specialized partner agencies in different markets over the last couple of months to make sure clients are talking to the real experts”, explains network coordinator Claudia Wittwer. Now SC Salud y Comunicación, Madrid-based PR agency exclusively focusing on healthcare and pharmaceutical communication, has joined the GlobalCom family. “Spain is definitely one of the most important healthcare markets in Europe, and we are happy to have an experienced partner there who also shows a strong commitment to the network.”
Salud y Comunicación works on Corporate Communication since 2005 for some of the most important pharmaceutical companies in Spain like Italfarmaco and Andrómaco. Among the agency’s clients are also Health Foundations like FUNDADEPS and Research & Development Centers like the Spanish National Cancer Research Center – CNIO. “Additionally to this, we have become very familiar with the public healthcare sector working for Healthcare education campaigns for the Public Health Regional Government and some national medical and scientific societies”, adds Irene Tato, founder and General Director of SC.
What makes SC an excellent partner for GlobalCom’s healthcare business in Spain is not only the extensive expertise of the team, but also the broad range of services it provides. “We are not only offering PR and communication services for our clients, but we are also very active in research and organize events”, says Irene Tato.
Three years ago SC set up a new division to offer medical education programs to some healthcare companies as for example COLGATE. Two months ago, the SC team opened up a bottle of champagne to celebrate its latest success – winning an international pitch, as Irene Tato explains: ”We have won the US-American biotechnology company Genzyme as new client, and now we are doing the Strategic planning and Media Relations for them.”
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