Is social media the culprit behind the Arab Spring, U.K. riots, and Philadelphia’s “flash mob” attacks?
Officials want social media behind bars for inciting violence, saying people are using mobile devices to post to Twitter and Facebook–quickly organizing criminal activity. more… How Should Social Media Be Regulated?
The latest comment for the German PR magazin PR Report was provided by Maja Rečnik from GlobalCom’s Slovenian partner SPEM Communication Group. The article was published in the August issue of the magazin (see image). Here’s the English version of her comment:
Slovenia is in the cramp. The mistrust in the government has never been so high, more than 80 percent of people are unsatisfied with the government. Slovenia got a plus three for the first 20 years.
AirBnB has been one of my favorite new sites for more than a year now. It’s an online service that matches people with short-term vacation rentals that are typically people’s private homes or guest rooms. There’s obviously a huge leap-of-faith that folks on both sides of this service take. And for the vast majority of users, the site works just like it promises. But mixing private residences and strangers is a ticking time bomb (just like it was for Craigslist) and, sure enough, a few weeks ago trouble erupted. more… AirBnB Fixes PR Problem
Our first international PR Series has come to an end. Within our series “Global PR Perspectives”, we ‘visited’ one of our 50 GlobalCom PR Network partner agencies each thursday to ask our colleagues all over the world about current trends and changes but also about regional differences in their PR practices in general.
If you had to guess the world’s 50 greenest brands, which would you pick?
I’d probably put GE and Starbucks in the top five or 10. GE’s ecomagination initiative has been around for years, and Starbucks’ environmental stewardship is a core pillar of its public image. After doing a quick poll of agency co-workers, there was a similar sentiment with GE, Starbucks and Toyota topping the list.
Were we correct? more… The World’s 50 Greenest Brands
Last week PR expert Alice Yong talked about the most important changes in the PR in Malaysia. Learn today in part 2 of the interview how important it is in a multi-racial country to be extra sensitive to the different local customs.
more… Global PR Perspectives – High Fashion in PR in Malaysia (part 2)
There’s no doubt that email has become the core of business communication. In the PR industry, where we often get upwards of 200 emails a day, I couldn’t even imagine having to physically mail out press releases, sort incoming snail mail, or pick up the phone for every minute query. Email has no doubt made the lives of PR and other industry professionals infinitely simpler and faster. But, without the presence of a physical piece of mail and with the ease of the delete button, how can you ensure your emails get opened and read? more… Are Your Emails Being Deleted?
This week Alice Yong from Malaysia is talking about the latest trends and changes in PR in her region. Read in part 1 of the interview how traditional media is combined with social media and what PR for the Malaysia Fasion Week can look like.
more… Global PR Perspectives – High Fashion in PR in Malaysia (part 1)
These days, nothing really surprises me when it comes to the use of social media. Many people leverage social networks, such as Twitter to find jobs and roommates, so why not use it to submit your college essay? I recently came across an article on Ragan’s PR Daily that explains how the University of Iowa is taking social media to the next level with a new contest for a full scholarship to the university’s business school. more… Tweet Your Way to a College Scholarship
In the first part of the interview with PR expert Wilma Schippers we talked about the use of social media in Belgian PR. In the second part we will discuss the basic regional differences and special requirements on PR in Belgium.
more… Global PR Perspectives – Belgium: Sweet Diversity in Communications (part 2)
