Soon after Google’s entrance into social media with Google+, Facebook has announced a new video chat feature that allows people to set up video chatting in just a couple clicks, and then video chat any friend through a Skype plug-in. Just 24 hours later, Facebook video chat is already being compared to Google’s video chat and new hangout feature, with mixed reviews about which is better, more functional, and easier to use.
Read in today’s series of Global PR Perspectives how Social Media is being used in Belgium* and how being creative even helps to elicit editors out of their offices. We talked to Wilma Schippers, consultant of the agency PR-Consult in Brussels. more… Global PR Perspectives – Belgium: Sweet Diversity in Communications (part 1)
There was an interesting piece earlier this week on NPR about Page One, a new documentary chronicling a year inside the New York Times and the changing face of investigative journalism.
Filmmaker Andrew Rossi spent most of 2009 shadowing journalists inside the Times, capturing their pursuit of quality journalism as they faced dwindling resources and the rise of social media.
The documentary captures the ongoing battle between the old media and the new, and raises some interesting thoughts and statistics. more… Page One – More on the the Future of Journalism
Lukasz Wilczynski, PR Director of PLANET PR agency and Poland’s partner of the international GlobalCom PR Network, wrote a comment that has been published in the current issue of the German PR Report magazine. So, here we would like to share the English version of the article with you: more… The economic “green island” takes the lead
In part 1 of the interview with our PR expert Ricardo Durand we talked about current trends and influences on PR practices in Portugal. Part 2 deals with general regional differences and special requirements for PR in Portugal.
more… Global PR Perspectives – Print, web and social, the three sides of PR in Portugal (part 2)
“The picture was of me, and I sent it.” – Words from a Weiner. Pun intended.
For the past few weeks the news has been filled with a social media scandal: Anthony D. Weiner, the married former New York congressman, admitted to sending explicit pictures of himself through Twitter and Facebook to women he met on the Internet. The scandal began with a quick yet devastating mistake on Twitter. While watching a hockey game, Weiner accidentally tweeted a racy photo of himself to his tens of thousands of followers rather than as a message to his intended recipient, a 21-year-old woman. Big oops. more… Social Media Scandal: Lessons From Weiner
Learn how the financial crisis influenced the media landscape PR practices in Portugal and how the PR team of GlobalCom’s partner EDC in Portugal successfully utilizes new communication channels and PR opportunities in their daily work practices.
* The series is based on phone or face-to-face interviews and written input, therefore please excuse language mistakes which might reflect foreign language influences. more… Global PR Perspectives – Print, web and social, the three sides of PR in Portugal (part 1)
Recently, a picture has circulated of a sign purporting that McDonald’s would be charging African American customers an extra $1.50 due to a recent string of robberies. This has gone viral, spurring the popular trending topic of #SeriouslyMcDonalds on Twitter as people expressed their concern over the photo. The sign turned out to be a hoax and, according to Gawker.com, was actually posted online a few years ago, while the number listed is not for McDonald’s at all, but for the KFC customer satisfaction hotline. more… Seriously McDonalds?
After the recent signing of an agreement, Espósito Marketing is proud to announce that it has become a partner of this prestigious international network of marketing and PR agencies.
GlobalCom-PR Network is a global network of over 45 PR consulting agencies, whose members are chosen based on their professionalism and ethical values. GlobalCom-PR Network becomes the platform for developing new business but also for discussing management methods and nourishing from other members through the synergy produced among them.
more… Espósito Marketing joins GlobalCom PR Network
In part 1 of the interview PR expert Martin Jones talked about the advantages and disadvantages of the changing media landscape in the US and its influence on PR practices. Today he reports on general differences companies and organizations should watch out for when doing PR in the USA.
more… Global PR Perspective – Lessons learned from the media evolution in the USA (part 2)
