Iceland is an interesting country – great landscapes, friendly people, a little Europe and a little US in feel – and today they are taking a first in social media. Iceland is rewriting their constitution with their citizens’ help via social media. What a concept! more… Small Nation, Big Plans
Will traditional media die out in the land of social networks and direct media? Martin Jones, PR Expert and co-founder of March Communications, reports on the advantages and disadvantages of this development and its influence on PR practices. He also thinks third party media will make a comeback because there is still a need for quality and verified news.
more… Global PR Perspective – Lessons learned from the media evolution in the USA (part 1)
A few weeks ago, I blogged about how Amazon beat both Google and Apple to put music in the cloud, even though they sidestepped some strict U.S. licensing agreements. Well, it turns out Google was not too far behind with the launch of their own musical cloud service, which came out just six weeks later. But was Google following in Amazon’s footsteps too closely? more… Google’s Musical Cloud Launched with Android App
Last week PR expert John Kim talked about the latest trends and changes in PR in Korea. In the second part of the interview you’ll find out how Confucius influences Korean PR and media.
* The series is based on phone or face-to-face interviews and written input, therefore please excuse language mistakes which might reflect foreign language influences.
more… Global PR Perspectives – Does Confucianism still work in Korean PR? (part 2)
At a Google media event yesterday, the company introduced Google Wallet, its new mobile payment system. The service will let people with certain smart phones pay for items in retail shops by tapping the phones against a payment terminal. Many other countries have already implemented services like this and have started to eliminate the use of credit cards — Google is now helping the US to catch up to this trend. If you’re curious about how this new service will work, here are a few facts I’ve come across: more… Turn Your Wallet Mobile with Google
The May issue of the German PR magazine PR Report issued a comment by GlobalCom partner Jukka Laikari. German speaking reader can check out the comment issued in the magazine (see image). In addition Jukka provided his English comment draft for our blog readers:
With a population of about 45 million, a well-educated, low-wage workforce, rich agricultural land, infrastructure linking to Europe and Russia, and vast mineral and potential energy resources, Ukraine has all the potential to become one of the economic bellwethers.
more… GlobalCom partner comments: In Ukraine most stories are still sold, not told
A country in which Confucius and social media influence PR practices – this sounded interesting we thought and talked to John Kim, CEO of GlobalCom’s Korean partner agency.
* The series is based on phone or face-to-face interviews and written input, therefore please excuse language mistakes which might reflect foreign language influences.
more… Global PR Perspectives – Does Confucianism still work in Korean PR? (part 1)
Last week, you couldn’t point your Web browser anywhere without hearing about the Burson-Marsteller Facebook-Google smear campaign debacle. Today, just one week from the initial reporting of it, the story seems to have all but disappeared.
Interestingly, what I did find yesterday was this op-ed at Forbes.com: “In Defense of Burson-Marsteller, Sort Of.” It’s written by Aaron Perlut, who runs a small PR agency himself, and in reading it I find myself…well frankly I find myself a little annoyed. more… Burson-Marsteller, and PR’s PR Problem
Last week the first part of the interview reportet about the changes in PR in Argentina and the latest trend, to add images and videos to press releases. Part two is about how important the difference between traditional and Argentinian Spanish can be and why you should consider this when planning PR activities in Argentina.
* The series is based on phone or face-to-face interviews and written input, therefore please excuse language mistakes which might reflect foreign language influences
Trade show season is upon us – are you prepared?
I recently returned from Interop Las Vegas, supporting a number of clients including Zeus, ExtraHop and Certeon. I also met with journalists from top-tier publications and analyst firms including Forbes, IDC and InformationWeek. The press room was always buzzing and the panel discussions were well-attended. more… Trade (Show) Secrets
