Known to be very sociable and outgoing most Southern American regions welcomed Social Media with open arms. In Argentina the relationship-building and maintenance to bloggers and the monitoring of blogs and other social media meanwhile account for a large part of the daily PR work as PR expert Ana Laura Esposito tells us.

* The series is based on phone or face-to-face interviews and written input, therefore please excuse language mistakes which might reflect foreign language influences

more… Global PR Perspectives – Sociable Argentina (part 1)

Facebook is quickly becoming a great marketing tool for businesses to build a compelling social media presence and engage with users. With company Facebook pages jumping from 700,000 last December to 1.5 million over just a few months, it’s clear this social networking site is here to stay. But, are companies making the most of the platform?

Facebook has immense potential to provide much more than simply a place to interact with customers and post company updates. As more and more companies join the site, Facebook could offer valuable competitive intelligence information to help companies keep up with market trends and generate compelling content while attracting and retaining Facebook fans… that is, if they had the right tool. more… ContentAide – Is Your Company Using Facebook to its Full Potential?

Last week PR expert Martin Frydl talked about current PR trands in the Czech Republic. This week he shares general differences in the local PR practices with us.

more… Global PR Perspectives – The Czech Republic becomes more and more attractive for international PR and as a gateway to the east (part 2)

Last night’s sensational news about Obama getting Osama apparently broke on Twitter, giving rise to more debate about how Twitter heralds the end of news as we know it. From breaking news of the developments in Egypt to the Hudson plane crash, this is not the first or the last time that Twitter will break a story first.

Unrestrained by the need to verify anything, and boosted by the fact that a tweet can become 10,000 tweets in no time, there is no doubt that Twitter offers a rapid and dynamic outlet for news. more… Twitter gives traditional news media the jitters…again

Ricardo Durand of GlobalCom PR Network’s partner agency EDC in Portugal provided the current comment for PR Report magazine. The article was published in the recent issue of the magazine in German (see image) but as Ricardo provided his comment in English we are able to share the original version with you:

more… Cooked in the network, served in the streets

Today’s the day: the wedding of the decade – at least !
Of course an event like this couldn’t be ignored by marketing and advertising creatives who took the opportunity and put a smile on our faces with spots like this one:

What was your favourite?

The demand for professional PR support by local PR experts in the Czech Republic is growing as Eastern Europe becomes an increasingly attractive market for international companies. Learn morte about current communication trends in today’s interview with PR expert Martin Frydl.

more… Global PR Perspectives – The Czech Republic becomes more and more attractive for international PR and as a gateway to the East (Part 1)

Twitter – the microblog that allows you to tweet a thought in 140 characters, just as quickly as it enters your head. According to this recent article on Mashable, with over a billion tweets a week, everybody’s doing it – from politicians to celebrities, athletes to journalists and that guy sitting next to you on the subway.

Are you satisfied with your Twitter experience? Could it be better? As with anything, there is always room for improvement, and this article on Mashable provides some helpful Twips: more… Sweeten Up your Tweetin’

In part 1 of the interview our PR expert Vita Savicka talked about current trends and influences on PR practices in Latvia. Part 2 deals with general regional differences and special requirements for PR in the Baltic state.

more… Global PR Perspectives – In Latvia it is essential to keep in mind the local situation and perceptions (part 2)

Personally, I am all for Twitter. I think it is a great way to get a stream of information that is both as manageable as you want it to be, and also personally relevant to whatever different parts of your life interest you. Feeds I follow include friends, Olympic downhillers, comedians, tech gurus, filmmakers and journalists. I routinely get my news through Twitter by seeing interesting things that people I trust are talking about.

And it is precisely this combined mix of entertainment, education and breaking news and updates that I think makes Twitter so valuable: you can get it all in one place. more… Do We Need Another #Twitter?