Today our series is featuring Elena Braykova of United Partners, GlobalCom PR Network’s partner agency in Bulgaria, who provided us with some insights regarding their local PR practices and regional trends.*
I admit it: I am slightly addicted to the Olympics. I’m completely obsessed with the back stories behind the athletes – the families that sacrifice everything for their son or daughter to follow their dreams or the athletes who grow up with very little and end up making a name for not only themselves, but their country. I think those anecdotes are a large part of why it’s such an emotionally-charged event. While the passion, competition and glory of this Olympics haven’t changed, one thing certainly has: its digital component. more… Social Olympic Fever!
Today our series is featuring Jasna Sykorova of DataConsult, GlobalCom PR Network’s partner agency in the Czech and Slovak Republic, who provided us with some insights regarding their local PR practices and regional trends.*
What was the last search you conducted on YouTube? As today’s third most popular online destination with more than 72 hours of video uploaded every minute, there’s certainly plenty of content to choose from. But, while my last search was for the Sesame Street spoof of Carly Rae Jepsen’s hit song Call Me Maybe, the majority of people would likely answer with a news-related item. According to a new study from the Pew Research Center’s Project for Excellence in Journalism that examines YouTube as a new kind of visual news source, the most searched term of the month on YouTube from January 2011 to March 2012 was a news event. more… YouTube Growing as a News Outlet
Today our series is featuring Josep Iglesias of IT Comunicacion, GlobalCom PR Network’s partner agency in Spain, who provided us with some insights regarding their local PR practices and regional trends.
Questionable Rolling Stones puns aside, apropos, social media does seem to have some satisfaction problems. According to the most recent round of survey statistics from the American Customer Satisfaction Index (ACSI), social media companies’ customer satisfaction ratings in general are down an average of 1.4% from the same time last year. more… I Can’t Get No (Social) Satisfaction
Today our series is featuring Janine Lloyd of Livewired, GlobalCom PR Network’s partner agency in South Africa, who provided us with some insights regarding their local PR practices and regional trends.
More and more journalists are turning to social media channels as a source of news, as well as to validate stories and uncover new article angles, topics and ideas. And, who’s to blame them? With more than 632 million registered Twitter accounts and upward of 900 million active Facebook users, social media sites have a plethora of publically accessible content, opinions and posts that can act as a ready-made ecosystem for reporters to leverage. more… Social Media Growing as a News Source; If Trustworthy
In PR, we often encourage our clients to conduct research as a way to contribute to the industry news cycle when there is no news coming out of the company. March’s clients have seen a lot of success with this strategy and, across every industry, many companies will dedicate large portions of their annual marketing budgets to this type of content development. However, while companies typically want this research to come out in their favor – for example, framing their core competency as a must-have to remain competitive – research will fall flat if it isn’t conducted in a vendor-neutral manner and presented fairly. more… An Argument Against Exaggerated Market Research